Better | Present
Product Designer
User Research & User Experience Design
User research, UI/UX design, and product strategy for SaaS startup in the CRM space. The role owns the end-to-end design process as well as fractional product management.
- Led research initiative with top-selling accounts. Findings were utilized by leadership to adjust both product and CX strategy
- Worked directly with the CTO, Head of Engineering, product managers, and developers to define and execute product cycles and longterm vision
- Owned product discovery, user and competitor research, end-to-end UI design, user testing, beta, and the release of two new product features — Agency Commissions and Commercial Coverages — resulting in both increased customer CSAT scores and company sales MoM
- Redesigned core application features, implementing a new design system, involving prototyping and user testing
Freelance | 2021 - Present
UI/UX Designer
Amazon | 2018 - 2020
Content Manager
Startup Marketing Team, AWS
Managed educational program and asset production for AWS startup customers, creating experiences to engage members, build trust, and foster growth.
- Led the UX design process and launch of organization’s first startup content library, offering hundreds of digital AWS content resources to help startups build, grow, and scale
- Project managed production process for internal and vendor-based digital assets
- Owned email content, marketing targeting strategy, and customer survey build/iterations
- Program strategy and operations across 30 technical teams, working cross-functionally to create new programming variations, standardize processes, and improve reporting efficiencies by 50%
Program Manager
Author Experience Team, Kindle
Responsible for author experience programs and accounts across Amazon Publishing (APub) and Kindle Direct Publishing (KDP).
- Owned feedback cycles with top selling authors, managing 1:1 interviews and feedback sessions, both virtually and at Amazon HQ1
- Ran author beta programs for product team, managing recruitment, logistics, and analysis of user testing feedback
- Built and led new initiative with Amazon Advertising for Books, creating educational assets and increasing author spend by $3M in program’s first year
- Built hundreds of Amazon author and product detail pages and ASIN’s
RedCurrent (Startup) | 2015 - 2018
UX Producer / Designer
Apps: RedCurrent, Pique, Jeeyo
UX design, production, and digital content management for event discovery app.
- Managed UX/UI design processes for MVP and update releases
- Owned design tickets in Jira and facilitated design critique team meetings
- Designed low-fi wireframes, user flows, and app information architecture
- Recruited and managed 200+ beta participants for user testing
- Analyzed feedback to improve UX, update roadmap, and align marketing efforts
- Owned social media content strategy and partnerships, increasing following and engagement by 400%
North Corp | 2013 - 2015
Event Manager: Design & Production
Companies: The Bachelor Farmer, Marvel, Askov Finlayson
Managed in-person event experience design and logistics for farm-to-table restaurant and private venue, ensuring overall project profitability, brand awareness, and customer satisfaction.
- Produced 250+ programs and events annually resulting in over $1M in revenue
- Increased sales by 30% during most strategic season of the year
- Led all internal and external events through entire planning and production process
- Defined strategic initiatives to increase brand awareness
- Managed full service staff and vendors
Education
Designlab Bootcamp
Certificate in UX/UI Design
2020-2021
North Dakota State University / University of St. Thomas
BA in Communications, BA in International Studies
2008-2013